美国SAGE平台培训

Keyword hints:

1.The words in your description wl ALREADY be included assearch words.Therefore,this field should only include additional search terms for your products.

2.Include the shape, size, material.

3.any special uses or features as keywords.

4.Don't abbreviate or list opinions about the product.

5.Repetition of keywords/key phrases is NoT necessary (e.g.American Flag,American,Flag).Thiswill esult in automatic index penalties.However, you are encouraged to

specify words indifferent ways(eg."American Flag”and"USFlag”).

6.Do NoT include colors inyourkeywords/key phrases.Colorsgointhecolors field.

7.Use"tecase”forpunctuation(lashlighteoxBul,MetalBody”).

8.You may not use AND, OR, NOT or WITH in keywords/key phrases

Options are extremely important to allow people to select what they would like and if there are any addons that could be used with the product. (this is a per

piece price) This will also allow end users to have a drop-down option for your products.We saw this on the “test”end user page with your products

imprints.I' m included a YouTube video over the options. https://youtu.be/N1av4P_yL s though I realized on the video Iforgot the price code (like on pricing

page) you can include a price code.

The Test page Iused to look at your options was: https://www.sagewebsitestandard.com/ (This is end user safe and allows you to review your listing from how

an end user may see your products and will show all the information an end user can see)

Imaging is extremely important for your product data;Ihave included information on image size and type of file. For a perfect listing,Iwould recommend

the caption would be Blue Logo if the product is Blank then Blue Blank.

Thank you for your time today to review your SAGE Product data. Iknow there is a lot of information and knowIam always happy to help you any wayI can.As

discussed, Ihave included many “cheat sheets” .Attached are what SAGE uses to increase visibility through the best match, the current themes list&

Categories as these can change thoughI feel this is a great starting ground, as wellas the Price code cheat shet and the information on the product fields as a

reminder, Category list, and image and pdf qualifications.

The areas we reviewed was Category, Trademarks, Keywords, Options, and including additional images.

Categories are exactly what the product is, and it can only be from the attached list.If you are unsure of which category a product should be added to a

product, please let me know I am happy to assist.

Trademarks should not be used in the keywords,if a product can be used with something (ex: iPhone) this should be used in description with the words that is

compatible or ifit compared to another trademarked product.

Since, Keywords can be tricky, remember your product name and description are keywords and do not need to be repeated. Think ofa keyword as key features

of your products or how would you describe your product over the phone to someone to understand if they cannot see what your product looks like. Does it

have a circular base, what is it made out of, is it Washer Safe, How many pockets, etc.

If nothing else these following hints can help with keywords.

Imaging is extremely important for your product data; Ihave included information on image size and type of file. For a perfect listing,Iwould recommend

having an image of one of each color, logo design and one that is blank.Ialso recommend Color caption the images If the product is a blue bottle with alogo

the caption would be Blue Logo if the product is Blank then Blue Blank.

We recently had webinar regarding Specials, Resources, and SAGE Chat that can help with visibility in SAGE: https://www.youtube.com/watch?v=fGAs9ry8Rac

Please asIhave said before do not hesitate to contact me with any questions,Iam always happy to answer.Iwillcheckin, ina few weeks to see how

everything is going, though while you are working on products please do not hesitate to reach out and let me see ifI can provide any additional updates for

your visibility.

关键词字段规范

1. 产品名称/描述已自动收录为搜索词，本字段仅需补充额外关键词
2. 必须包含：形状、尺寸、材质
3. 可添加特殊功能/用途关键词
4. 禁用缩写词及主观评价
5. 禁止重复关键词（如同时添加"美国国旗/American Flag"和"美国/American"将导致搜索降权），但允许语义变体（如"USFlag"）
6. 颜色关键词请填写至颜色字段
7. 关键词格式采用标题大写（例：Flashlight Box Bul; Metal Body）
8. 禁用逻辑运算符（AND/OR/NOT/WITH）

产品选项配置要点

• 选项设置直接影响用户选择体验（当前显示为单品价格）
• 需配置下拉菜单（测试页面示例：https://www.sagewebsitestandard.com/）
• 视频指南：https://youtu.be/N1av4P_yLs（含价格代码添加说明）

图片规范

• 必须包含各颜色产品图、带LOGO设计图及素体图
• 图片命名规范：
• 带LOGO产品 → "Blue Logo"
• 素体产品 → "Blue Blank"
• 图片规格详见附件

核心优化领域

1. 类目选择

• 严格使用附件类目表
• 存疑时即时咨询

1. 商标规范

• 关键词禁用商标词（如iPhone）
• 兼容性说明应置于描述区（例："兼容iPhone"）

1. 关键词策略

• 联想场景：向电话咨询者描述产品特征
• 核心维度：圆形底座/机洗安全/口袋数量等
• 避免与名称/描述重复

辅助资源

• 搜索优化指南：附件《最佳匹配策略》《当前主题列表》《价格代码手册》
• 线上研讨会：https://www.youtube.com/watch?v=fGAs9ry8Rac